Smart Home Device Ownership Hits 49%



Smart home devices are catching on in the U.S., with a third of consumers now owning two or more smart home devices, according to a new study by GfK Research. Almost half (49%) of consumers own at least one smart home device.

The majority (58%) of consumers say the smart home is likely to change their lives in the next few years. The study comprised a survey of 1,000 U.S. online adults. The smart home was defined as a smart house in which most things are interconnected and excluded smart TVs, smart set-top boxes and health and fitness devices.

Among new technologies, consumer cited the smart home as the most likely to impact them. Here are the top technologies and trends consumers say will have an impact on their lives:

  • 58% — Smart home
  • 52% — Mobile payments
  • 39% — Wearable technology
  • 38% — Cloud computing
  • 31% — Connected cars

More than quarters (27%) of consumers have more than three smart home devices and another 7% own two or three. Half of consumers have at least one smart home technology, with millennial ownership even higher, at 64%.

Smart home products currently used include digital assistant devices (21%), smart thermostats (18%) and smart coffee makers (14%).

“For consumers today, smart home is a reality, not just tech industry or marketing jargon,” stated Tom Neri, commercial director for tech and durables at GfK. “Smart home devices and services are becoming part of people’s everyday lives, and the advantages of having these devices synchronize and work together are very real, in particular for home entertainment and home security systems.”

One potential issue identified is that the majority (68%) of millennials expect devices to communicate with each other, which is not always the case.

By Chuck Martin
AI & IoT Daily